NEW YORK, NY – STV today announced the promotion of Aaron Jones, APR, to vice president of media on the communications team. Jones oversees the media team, which includes earned, paid and social media as well as video content production. As part of this new role, he will co-lead the communications team’s AI transformation to strengthen STV’s brand and support its long-term growth.
In three years at STV, Jones has driven the strategies that have doubled STV’s social media audience, doubled its share-of-voice among competitors and generated nearly three billion earned media impressions. He has also advanced major enterprise-wide initiatives, including launching STV’s rebrand, delivering its new award-winning website, bolstering STV’s executive communications strategy and supporting the development and dissemination of the firm’s new 3-year Strategic Plan.
“Aaron understands how modern communications teams can drive business outcomes. He brings a unique ability to combine creative storytelling with data-driven marketing strategy,” said Beth Miller, head of communications at STV. “Because of his leadership, curiosity and rigor, the stories about how STV makes communities better will continue to reach more clients, more community stakeholders and more talent as the company grows.”
Jones brings more than a decade of expertise in PR, digital marketing strategy and executive communications with experience across corporate, agency and nonprofit sectors. He holds a BA in Communications from the University of Technology, Sydney (UTS) and earned his Accreditation in Public Relations (APR) from the Universal Accreditation Board in the United States.
The communications team plays a critical role in shaping STV’s brand narrative, driving media engagement and advancing strategic business priorities across North America. Since 2022, the team has led the firm’s rebrand, delivered a new website, executed award-winning digital campaigns and strengthened executive and enterprise communications. Their work has expanded market visibility, grown social engagement and audiences and elevated STV’s voice across the industry.
